Performance Marketing Specialist

  • Square
  • San Francisco, CA, USA
  • Jul 26, 2022
Marketing/Advertising Management

Job Description

Job Description

Square is looking for an extraordinary Paid Social strategist to help drive and scale new user growth in the US market. As a member of the Demand Generation team, you'll influence Social strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Paid Social Lead.

You will:

  • Collaborate closely with Paid Social team to develop direct response strategy of a fast growing channel for Square’s core set of business products with a data driven approach

  • Own and lead tactical plans and roadmaps for product set to ensure continuous testing and learning within campaigns 

  • Execute and optimize campaigns within Facebook Ads Manager to ensure campaign health and our ability to meet goals

  • Own daily campaign monitoring, pacing, optimization, tracking and reporting

  • Surface opportunities for testing and improvements based on daily, weekly and monthly trends

  • Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPL, CPA, ROI, LTV and other channel metrics

  • Build and maintain strong relationships with third party partners (tech partners, creative agencies) to ensure we’re following best practices 

  • Work cross-functionally (analytics, data science, creative strategy, product strategy) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives

Qualifications

You Have:

  • A BA/BS degree or equivalent practical experience
  • A minimum of 3 years of related performance marketing experience

  • Experience working cross-functionally and optimizing towards multiple KPIs

  • An analytical mindset to drive performance marketing

  • Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • A passion for marketing, staying up to date on industry and platform news

  • High levels of integrity, autonomy, and self-motivation

  • Strong oral and written communication skills

  • An energetic and willing attitude