Senior Marketing Specialist

  • Paylocity
  • May 08, 2022
Marketing & Advertising

Job Description


Don’t just land a job. Launch your future. 

Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

Let's go forward together. 

Position Overview 

Headquartered in Schaumburg, IL, Paylocity (NASDAQ: PCTY) is an award-winning provider of cloud-based HR and payroll software solutions. Founded in 1997 and publicly traded since 2014, Paylocity offers an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build culture and connection with their employees. Known for its unique culture and consistently recognized as one of the best places to work, Paylocity accompanies its clients on the journey to create great workplaces and help all employees achieve their best.  

Reporting into Product Marketing, you’ll use your powers of curiosity and strategic thinking, backed by data, to find creative solutions to articulate our value proposition to prospects and empower our Sales team. Exceptional organizational, critical thinking, and content development skills are a must, as is thriving on cross-functional collaboration.  

Location: Remote

Reports To: Market Launch Manager

Primary Responsibilities: What will you be doing? 

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  

  • Attend and represent marketing in cross-functional product launch planning meetings 
  • Maintain calendar of product releases and develop launch plans for significant releases 
  • Produce high-quality product release deliverables on monthly and quarterly cadence, including blog posts, client emails, sales content, collateral and web updates, and more 
  • Prioritize product-specific assets and collateral requests based on field feedback, usage, and customer engagement 
  • Monitor performance of product content, including measuring, reporting, and presenting key performance metrics on a monthly basis 
  • Engage teammates and cross-functional resources in content review, skillfully managing multiple perspectives while maintaining accountability to the desired objective, and reprioritizing to meet critical deadlines 
  • Collaborate closely with Product and Sales teams to support and prioritize efforts and build support for scale 

Education and Experience: Who are we looking for?

  • Bachelor’s degree in Marketing, Communications, or a related field 
  • 3-5 years of product marketing experience, in B2B tech/SaaS 
  • Excellent written and verbal communication skills 
  • Proven experience collaborating within and outside the immediate team to achieve results together 
  • Strong project management skills with experience translating multiple inputs into cohesive and prioritized plans centered around business outcomes 
  • Demonstrated success in independently planning and prioritizing workload, anticipating obstacles, and communicating with a cross-functional team to consistently meet goals  
  • Proven ability to embrace new opportunities with flexibility, critical thinking, and a curiosity to learn and succeed 
  • Ability to conduct competitive research to gather insights and assess market opportunities 
  • Experience reporting on marketing outcomes & ROI. Highspot,, Pardot, Google Analytics experience a plus. 
  • Proficiency in Microsoft Office product suite (particularly Word, Excel, PowerPoint, SharePoint)