Senior SEO Marketing Manager

  • Paylocity
  • May 13, 2022
Marketing & Advertising Management

Job Description



Don’t just land a job. Launch your future. Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.Let's go forward together. Position OverviewReporting to the Senior Director, Demand Center, Paylocity is looking for a Senior Manager, SEO that will drive SEO strategy and execution.As a Senior Manager, SEO, you will be responsible for overall SEO strategy, execution and KPIs. In this role you will be working alongside our demand generation, corporate marketing and product marketing team to plan, implement and manage our SEO channel with revenue targets and KPIs. Current knowledge of SEO best practices and resource management skills are essential for this role as you will oversee the optimization of our online content and link building strategies. Location: RemotePrimary ResponsibilitiesThe below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develop and execute long- and short-term SEO strategies 
  • Research and report relevant search engine keywords and trends within your function 
  • Develop off-page optimization initiatives, such as link-building 
  • Collaborate with creative and marketing teams to produce engaging, relevant content 
  • Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further 
  • Stay current with best practices and marketing trends 
  • Manage SEO agency and team resources to prioritize highest revenue impact 

Education and Experience

  • BA/BS degree in marketing, communications or equivalent. 
  • 7-10 year’s experience managing SEO campaigns and content development experience 
  • Minimum 5 years in a B2B SaaS environment. 
  • Experience achieving KPIs and revenue targets 
  • Strong collaborator—at least 3 years driving cross-functional teamwork, leading project plans, launching campaigns, managing timelines and deliverables.  
  • Familiarity driving content creation and strategy to optimize for Google Search Rankings 
  • Excellent SEO writing skills  
  • Prior experience managing an agency or a team 
  • Self-starter who is customer obsessed, detail-oriented, and an enthusiastic team player. 
  • Strong technical background 
  • Excellent verbal and written communication skills in creating and optimizing content for demand generation