Director of Product Marketing

  • CrowdStrike Holdings
  • May 13, 2022
Marketing & Advertising Management

Job Description

About the Role:

We are looking for a Director of Product Marketing to help us grow by driving strategy and execution of awareness and adoption of new CrowdStrike Falcon Data security product offerings throughout the buyer’s journey.   This is an incredibly strategic role that will work with our product management, business development, marketing, and sales teams to bring exciting new innovations to market and drive value to our customers. 


You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. We also need you to have strong knowledge of security, cloud and networking technologies to be really successful in this role, that acts as a bridge across our various product portfolios. This Director of Product Marketing will be required to ensure that the messaging and positioning for key portfolios is articulated well for CrowdStrike customers and prospects.


Additional Responsibilities:

Create compelling and differentiated messaging and positioning for the Falcon Data Security products and platform with a clear understanding of the target customer and the core capabilities of the offering.

  • Product Advocacy- Understand the product roadmap across the full lifecycle to c reate compelling messaging and content (blogs, webinars, white papers, solution briefs, videos, presentation s etc.) that highlights differentiated value to reach the target buyers as well as existing customers .

  • Positioning & Messaging - Identify and develop positioning that uniquely differentiates CrowdStrike as the leading provider of next generation data security products and solutions

  • Research and evaluate external factors – Understand changing competitive landscape, compliance regulations and new business requirements. Develop research projects that support key initiatives and thought leadership program.

  • Client centric –Be the expert on target personas – who they are, how they buy, and their buying criteria. Be the voice of the customer .

  • Sales and marketing tools – Create collateral, whitepapers, presentations, videos, blog posts, and more, to communicate the value proposition of our offerings, and drive strong organic traffic leading across a high performing buyer’s journey.

  • Storytelling - Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise. Ability to articulate technical features and differentiators into clear and compelling value propositions and messages based on customer needs.

  • Launches – Plan the market launch of new product releases and manage the cross-functional implementation of the plan.

  • Demand generation – Collaborate with the campaign team to develop focused marketing campaigns to drive pipeline and achieve revenue growth objectives.

  • Sales & BDR partnership - Coordinate with sales leadership to define sales support initiatives; create and deliver effective enablement content and sales tools that help sellers identify opportunities and communicate our unique value throughout the sales cycle.

  • Industry leadership - Represent the company at indu stry events, conferences, webinars, on social media, and as a spokesperson for analyst and press coverage.

  • Ecosystem partner GTM – Support g o to market across ecosystem partners with joint value messaging and marketing (value-add resellers, technical integration, global system integrators, 3rd party marketplaces, MSSPs, etc.)


What You’ll Need: 

  • Proven experience marketing to enterprises and technical buyers; demonstrated ability to converse across technical and sales audiences with a concise message

  • Analytical mindset with ability to execute tactically; work independently and manage multiple priorities and projects

  • Data- driven and results- oriented to deliver optimal business outcomes.

  • Highly developed interpersonal skills to lead, manage and inspire a diverse team

  • Strong attention to detail, with a proven ability to be self-directed, to work with minimal supervision, and to prioritize workloads

  • 5-8 years of product marketing experience in enterprise security and B2B software

  • Marketing cyber/digital security products and/or services a definite plus

  • Knowledge of compliance, governance and privacy standards, laws and regulations.

  • Bachelor’s/Master’s in business, marketing , communications or technical degree (computer science, computer engineering, etc.)

  • Requires some domestic and international travel.