Marketing Communication Specialist

  • Ivy Tech Community College
  • Bloomington, IN, USA
  • Jun 22, 2022

Job Description

General Purpose:
At the direction of the executive director of marketing and communications for Ivy Tech Community College's Bloomington campus, this position supports marketing and communications functions as they relate to the overall recruitment, enrollment, and completion priorities of both the college and campus. This position develops and delivers strategic communications consistent with the Ivy Tech Community College brand, and produces content and plans intended for key audiences.

Major Responsibilities:
1. Plans, develops, and schedules output of campus recruitment and enrollment campaigns across multiple mediums including but not limited to email marketing via Salesforce Marketing Cloud, social media, web, print and digital products, advertisements and related college marketing tools
2. Social media planning and execution
3. Clear and succinct storytelling including collecting, writing, and disseminating student successes and completions
4. Assists with writing, editing, layout design, basic video creation, and form development
5. Works with agencies, external vendors, and internal clients
6. Other duties as logically associated with the position may be assigned

Minimum Qualifications:
Bachelor's degree in Journalism, Communications, Marketing, Public Relations or related field

One to three years of related work experience

Ability to meet deadlines on time with accuracy

Attention to detail, critical thinking, problem-solving

Experience in copywriting, storytelling, layout design, desktop publishing essential

Exhibits resourcefulness and creativity

Must possess working knowledge of marketing, media, and public relations concepts

Effective written and oral communication ability required

Comfort with and aptitude for technology

Preferred Qualifications:
Working knowledge of Adobe Creative Suite, Microsoft Excel, Salesforce Marketing Cloud (or other email marketing tool), CRM, Canva, Qualtrics, talent for photography and videography, and other industry-standard skills preferred

Proposed Salary: