Job Description
General Purpose:
At the direction of the executive director of marketing and communications for Ivy Tech Community College's Bloomington campus, this position supports marketing and communications functions as they relate to the overall recruitment, enrollment, and completion priorities of both the college and campus. This position develops and delivers strategic communications consistent with the Ivy Tech Community College brand, and produces content and plans intended for key audiences.
Major Responsibilities:
1. Plans, develops, and schedules output of campus recruitment and enrollment campaigns across multiple mediums including but not limited to email marketing via Salesforce Marketing Cloud, social media, web, print and digital products, advertisements and related college marketing tools
2. Social media planning and execution
3. Clear and succinct storytelling including collecting, writing, and disseminating student successes and completions
4. Assists with writing, editing, layout design, basic video creation, and form development
5. Works with agencies, external vendors, and internal clients
6. Other duties as logically associated with the position may be assigned
Minimum Qualifications:
Bachelor's degree in Journalism, Communications, Marketing, Public Relations or related field
One to three years of related work experience
Ability to meet deadlines on time with accuracy
Attention to detail, critical thinking, problem-solving
Experience in copywriting, storytelling, layout design, desktop publishing essential
Exhibits resourcefulness and creativity
Must possess working knowledge of marketing, media, and public relations concepts
Effective written and oral communication ability required
Comfort with and aptitude for technology
Preferred Qualifications:
Working knowledge of Adobe Creative Suite, Microsoft Excel, Salesforce Marketing Cloud (or other email marketing tool), CRM, Canva, Qualtrics, talent for photography and videography, and other industry-standard skills preferred
Proposed Salary:
$38,000