Director of Marketing and Communications

  • Ivy Tech Community College
  • South Bend, IN, USA
  • Jun 22, 2022

Job Description

General Description of Position:

The Director of Marketing and Communications is responsible for overseeing the development, production and evaluation of campus promotional, marketing, media relations and media buying activities to ensure consistency in message and cost effectiveness. The Director works closely with the ad agency of record to oversee and manage the development of mass media advertising (radio, TV, outdoor, etc.), publications, direct mail and e-marketing activities on a local basis. The Director works closely with the Admissions Leadership Group to streamline communications to prospective students. The Director works closely with the Vice Chancellor of Enrollment Services to implement innovative techniques and programs to reach various segments of prospective and incumbent student populations, including high school students, working adults and students of our Workforce Alignment programs. Under the guidance of the Chancellor, the Director will co-sign on all marketing and media spending for the Ivy Tech- campus served.

Major Responsibilities:

Serve as the primary person in researching and developing new and innovative ways to reach out to our prospective student population.

Work with the Admissions Leadership Group to improve recruitment and communication channels to prospective students regionally.

Work with the Vice Chancellor of Enrollment Services, Vice Chancellor of Student Success, and Admissions Leadership Team to implement a fulfillment process to serve the campus.

Work with the Ad Agency of Record on the development of print and electronic media marketing materials to promote the college locally.

Oversee and coordinate, in conjunction with the Ad Agency of Record, mass media buys locally.

Take lead in the preparation and analysis of market research projects, i.e. focus groups, student surveys, etc.

Conduct and coordinate (multi) media relations and events.

Develop and support public relations activities.

This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

Minimum Qualifications:

A bachelor's degree in Journalism, Communications, Marketing, Public Relations, Liberal Arts or related field is required.

Minimum of five years relevant professional experience in marketing, market research, multimedia, public relations or related field required.

Excellent written and verbal communications skills are required.

Excellent organizational skills are essential.

Customer-centered and the ability to work effectively as part of a team.

No waiting period to enroll in benefits.

Employer contribution to retirement plan

Excellent benefits, including voluntary benefits: medical, dental, vision, retirement, life insurance, spouse/child life insurance, fee remission, LTD, STD, Identity Guard, etc.

Paid time off: vacation and sick.

Paid holidays: 8 days plus winter break between December 25th and January 1st.

Free tuition for employee and dependents.

Professional Development opportunities.

Other Requirements:

Position requires sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of the College students and employees.

Fully supports the College's mission and strategic plan initiatives.

Selected candidate for employment will be subject to pre-employment background checks, including criminal history check, and any offer of employment will be contingent upon that outcome.

Work Hours:

Hiring Range:
$62,000 - $72,000

Diversity Statement:

Diversity: At Ivy Tech Community College we honor and appreciate the diversity of our students, employees, and community. Ivy Tech seeks to embody individuals who vary in terms of race, national/ethnic origin, gender identity, sexual orientation, age, physical and mental ability, socioeconomic status, religious preference, veteran status, and citizenship, in the service of learning.

Equity: Ivy Tech Community College seeks to create opportunities for historically underrepresented populations to have equal access in hiring, compensating, promoting, providing services for, educating, and overall support.

Belonging: The active, intentional and ongoing engagement Ivy Tech Community College has with diversity - in its college community, in its curriculum, in its offices and workplace, and in the communities it serves. A sense of belonging refers to real and perceived social support on campus or in one's department, a feeling or sensation of connectedness, and the experience of mattering or feeling cared about, accepted, respected, valued by, and important to the campus community, including peers, colleagues, faculty, and staff. Ivy Tech seeks to provide a sustained welcoming and protected environment for all people, regardless of their background and identity, as all belong at Ivy Tech.

Special Instructions to Applicants:

Attach a cover letter, resume, and 3 professional references (names, address, phone number).

Copies of transcripts may be required at time of interview. Original hard copies of transcripts will be required at time of hire.