Practitioner Channel Marketing Manager (Dietary Supplements/Nutraceuticals)

  • Keystone & Golden, Inc.
  • Louisville, CO, USA
  • Jun 22, 2022

Job Description

Our client is a leading manufacturer of advanced nutritional systems with a focus on detoxification. They specialize in superior liposomal delivery systems and heavy metal testing to support optimal health. Their advanced liposomal supplements are highly absorbable and support the body in the elimination of the broad range of toxins we're exposed to, helping you restore the full expression of your health.

The Practitioner Marketing Manager is responsible for developing and executing the annual practitioner marketing communications and activation strategy - with a direct focus on strengthening our position with practitioners and bio-hackers. The Marketing Manager works closely with the Education Director and VP of Marketing to develop programs that shape how practitioners and highly educated consumers view wellness, and how they consume premium supplements.

This person will be responsible for leading the practitioner marketing team and shared marketing resources, while also working cross-functionally with the innovation, education and sales teams to conceptualize, develop and execute cohesive, trackable marketing activation campaigns. The measure of success is implementation of the plans and growth in revenue and profitability over a planned period.

Essential Functions
  • Own the marketing performance; including development and execution of annual brand activation strategy, omni-channel communications, and participation in practitioner, retail and ecomm sales plan development.
  • Manage marketing performance analysis including volume tracking, retail data, and competitive insights.
  • Analyze practitioner and consumer insights, current market conditions and competitor information to optimize communications and identify new product opportunities.
  • Collaborates with Director of Education on the brand communication strategy to ensure all communications lead with education and a 'patient-first' approach.
  • Lead development of relevant 'patient-first' marketing activations and promotions (practitioner, retail, ecomm) ensuring alignment with the Director of Education and all education priorities. Responsible for developing and managing the monthly marketing calendar - ensuring communication of monthly programs and promotions to all internal stakeholders in advance of program/promotion launches.
  • channels, sales teams, education team and the marketing team to effectively manage the development, design, approval, production and distribution of all marketing materials including: digital, social, email, and traditional advertising: sales tools, collateral, PR, sampling events, tradeshow booth graphics, conference materials, point-of-purchase materials and other promotional activities. As the heart and soul of the brand, ensure all assets developed are 'on-brand' within the correct brand guidelines, tone and voice, and legal guidelines.
  • Provide guidance to the Associate Brand Manager on management of media, PR, and email marketing plan - working with external agencies to continually optimize our mix, and promotional activities to strengthen brand market position.
  • Lead tradeshow strategy and calendar. Identifying new shows and speaking opportunities to drive revenue and sales leads while further strengthening our position in the market. Manage the brand marketing team to ensure all tradeshows are properly planned and executed flawlessly.
  • Responsible for collaborating with Innovation team to effectively execute new product launches with proper marketing support throughout the innovation process including ideation, development and execution.
  • Responsible for collaborating with the Customer Experience team to ensure they are prepared to present a flawless customer journey/interaction with the brand.
  • Work closely with VP- Marketing and Sales Management to balance competing business needs.


Competencies
  • Excellent leadership skills, including the ability to develop trust and credibility, lead by example, and motivate high-performing teams.
  • Must be innovative, forward-thinking, high-energy and able to thrive in a fast paced/evolving market and environment.
  • Strategic thinker with excellent project management and organizational skills.
  • Excellent industry knowledge with a passion for health and wellness.
  • Excellent written and verbal communication skills.
  • Experience in developing and implementing science-first marketing plans.
  • Ability to prioritize, balance multiple projects simultaneously and effectively delegate tasks.
  • Results driven, proactive, able to work autonomously, with the ability to relate to and work with a wide variety of stakeholders.
  • Entrepreneurial mindset, analytical and creative thinking.
  • Ability to contribute in an individual and team role.

Required Education and Experience

Bachelor's Degree in Marketing, Business Management or related field

5+ years of experience in marketing, including prior experience in a marketing management role

Prior marketing experience in the practitioner space

Proficiency in MS Office Suite

Experience using Collaboration Software

Preferred Education and Experience

Experience using CRM software and Wordpress

Prior marketing experience in the Dietary Supplement Industry

Health related certifications or degree a plus

Experience with WOO Commerce