Outreach and Marketing Coordinator

  • UCSF Medical Center
  • San Francisco, CA, USA
  • Jun 22, 2022

Job Description

Job Summary

The Outreach and Marketing Coordinator works with the Library Leadership Team to create, develop, and execute a comprehensive communications strategy encompassing written, visual, digital, and electronic communications. The Coordinator serves the UCSF community and the public to promote equity and inclusion, and to ensure wide dissemination, high engagement, and maximum impact of UCSF Library services, events, and collections.

The Coordinator fosters and ensures a single Library voice across all platforms and implements a content roadmap aligned to the Library's communication strategy. In collaboration with the Library UX team, the Coordinator develops and updates the Library website, digital newsletters, customer relation management, and social media channels. The Coordinator supports subject matter experts from the Library and partner organizations by reviewing, editing, writing, and deploying effective communications content. The Coordinator supports communications for events and activities such as online and in-person classes, workshops, and guest speakers. In collaboration with Library Facilities and other partners, the Coordinator leverages marketing opportunities in Library and university physical spaces. The Coordinator works with the Library Leadership Team and University Development and Alumni Relations on communication for fundraising activities. The Coordinator uses data-driven assessment and evaluation for the continuous improvement of Library communications.

The Coordinator connects and collaborates with campus and community partners such as colleagues in the UCSF internal communications team and the broader Communicators Network. Under the guidance of the UCSF Office of Communications (OOC), the Coordinator ensures that communications are aligned with UCSF and Library branding and communication standards and best practices. The Coordinator partners with the OOC to share news and information that can be distributed via UCSF-wide channels. The Coordinator must be able to regularly exercise sound judgment, critical thinking, and high-level diplomacy skills. This position is eligible for telework and flexible schedules, with some onsite work necessary at various locations in the Bay Area.

*Salary range for role is $80,000 - $130,000 annually, commensurate with experience.*

Department Description

The UCSF Library is one of the preeminent health sciences libraries in the world, containing an expansive collection of the world's health sciences knowledge base. At its core, the Library facilitates connection to information and people by delivering a diverse range of human-centered services to the UCSF community and public visitors. Library staff provide and support academic technology platforms and services at UCSF. Through its digital and physical spaces, the Library cultivates experiences that nurture progressive learning, meaningful engagement, and open creativity. As a vital campus resource, the Library is dedicated to supporting the UCSF mission of advancing health worldwide through scientific research, health sciences education and health care. We commit to building a diverse and inclusive Library as a means of promoting health equity and counteracting historic and current systems of oppression.

Our mission

What do we do?
The UCSF Library connects people to stimulate inclusive learning, advance scientific inquiry, and enable open access to historical and current health sciences information resources.

Our vision

Where do we want to be?
The UCSF Library is a catalyst for discovery, learning, healing, and innovation that connects our partners and community for the benefit of humankind.

Our values
  • Deliver EQUITABLE and INCLUSIVE service
  • Nurture CONNECTION
  • Advance LEARNING
  • Inspire INNOVATION
  • Embrace UCSF's PRIDE Values

Required Qualifications

  • Bachelor's degree in related area and minimum three years of experience or equivalent combination of experience and training.
  • Three (3) or more years of related work experience.
  • Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
  • Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs and issues in higher education and / or health sciences.
  • Knowledge and understanding of technical applications to perform communications work, including design concepts, various media, and applications.
  • Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
  • Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.
  • Experience in print and digital media design and publication.
  • Demonstrated written, verbal, and interpersonal communication skills.
  • Demonstrated listening, political acumen skills and problem recognition, avoidance, and resolution skills.
  • Demonstrated ability to build and maintain relationships with a broad range of staff and members of the community.
  • Demonstrated ability to be flexible and to work with various personalities; ability to work independently yet know when to ask questions; team player open to suggestions and guidance.

Preferred Qualifications

  • Experience with marketing and outreach in libraries or similar knowledge organizations.
  • Knowledge of the organizational environment of higher education, large research universities, and academic health sciences.

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world's leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.