Digital Marketing Specialist

  • Koons
  • Vienna, VA 22180, USA
  • Jun 22, 2022

Job Description

About the Job:

The biggest name in automotive in the DMV is looking for a limits-pushing, creative and energetic Digital Marketing Specialist to build and execute a brand-new Social Media strategy. You will be responsible for connecting with our communities, generating buzz and interest in the brand, growing our following, and ultimately driving business results across all relevant platforms. *This is an in-office position, located in Tysons Corner, VA.

What You'll Be Doing:

  • Creating, optimizing and/or managing the Koons Auto handles/channels across all major platforms. Including but not limited to:
    • Facebook
    • Instagram
    • TikTok
    • Pinterest
    • Linkedin
    • Snapchat
  • Overseeing and managing campaign planning, content calendars, publishing, reporting, and optimization across brand and collaborator's social channels
  • Managing the usage and persona of Krystal Koons as spokeswoman for Koons Automotive
  • Creating and managing Influencer strategy and execution
  • Creating and managing community outreach program and communications
  • Creating and managing reporting to showcase following/engagement growth
    • Benchmark against core competition (Carvana, Carmax, etc.)
  • Establishing social media guidelines for all channels, including all internal and external teams/partners
    • Train and help plan content for store/region-level content creators as we grow
  • Supporting Koons brand, seasonal, and manufacturer campaigns/initiatives with organic social media promotion, live events, etc.


Who You Are/Qualifications:

  • Deep background in content creation and social media management (5+ years)
  • Ability to create content yourself and effectively direct creative team and freelancers
  • Proven track record of growing a retail brand/following
  • Ability to organize long and short term campaigns/projects effectively
  • A sense of humor (!)
  • A passion for, or appreciation of the automotive industry
  • Excellent people/communication skills


Why Koons?

Koons Automotive is one of the 15 largest automotive dealer groups in the country, with over 3,000,000 vehicles sold (and counting). In addition to representing most of the major automotive brands, Koons has been named Washington Post's Top Workplace 3 years in a row, and the Washington Business Journal's Top Places to Work 11 years in a row! The Koons marketing department is an industry-leading, innovative operation, and a fun, collaborative and energetic work environment.

Compensation: up to $70,000 - DOE

In addition to competitive salary, Koons offers:

  • Medical, Dental, Vision, Life, STD/LTD insurance
  • 401(k) with employer match
  • Paid Time Off
  • Professional development opportunities


Jim Koons Automotive Companies is an EEO employer.