Marketing Communications Specialist

  • Act for Health
  • Denver, CO, USA
  • Jun 22, 2022

Job Description

Put your talents to work at PCM! Whether you work in our Home Care, Clinical Research, Impairments, or Catastrophic Care division, you will support our mission to deliver care and other services that enhance the quality of life of our clients. Be a part of our dynamic client-focused team and make a difference in your career!

The Marketing Specialist is responsible for thinking through, developing and executing highly effective marketing campaigns to achieve lead generation and client referral goals. This role will work cross-functionally with the Product, Marketing, Sales and Creative Teams to develop campaign themes and strategies, synthesize feedback, and interpret campaign analysis to identify opportunities for improvement. We are seeking someone with marketing experience who is sharp, confident, a quick learner and a go-getter.

  • Bachelor's degree and 5+ years of relevant experience in marketing/communications, with several years of in house experience (all marketing is performed within the organization).
  • Excellent verbal and written communication skills.
  • Strong people management skills to facilitate project execution with colleagues, cross-functional teams, creative agency partners, and third-party vendors.
  • Motivated, high energy, and a team player who interfaces well at all levels within the organization.
  • Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach.
  • Desire to work in a mission-driven organization serving chronically ill patients.
  • Previous experience in healthcare, home care and/or clinical trials desirable.

Essential Functions/Areas of Accountability
  • Lead the development and implementation of communications plans by identifying strategy, target audiences, key messages, tactics, schedule, and measurement.
  • In partnership with the marketing team, execute campaigns leveraging a variety of channels, including direct mail, email, social, newsletters, events and other tactics.
  • Gain understanding of business drivers of the Company, write creative briefs that capture marketing colleagues' business needs, reflect competitive landscape, and customer insight.
  • Work with internal stakeholders and outside agency to translate creative brief into concepts.
  • Stay abreast of topics and trends affecting our industry, develop a structured cadence to solicit input and knowledge from SME (clinical, industry, sales, analytics etc) and determine if a marketing campaign is warranted.
  • Oversee marketing calendar taking initiative to identify opportunities for new campaigns.
  • Review communications (websites, invitations, emails) for relevance and accuracy.
  • Monitor timelines for multiple events and campaigns, including monitoring deadlines, payment schedules, and registrations.
  • Manage promotional items and marketing collateral inventory.

For Colorado based applicants, the general range of pay is $60,750 - $86,500.
The hiring pay would be based on years of experience and other market-based factors.

Available Benefits Include
  • Medical
  • Dental
  • Vision
  • 401(k)
  • Company Paid Short Term Disability
  • Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • Paid Time Off
  • Voluntary Benefits

Please contact Michelle Spreutels Martinez at (866) 776-0127 x353 or at today to learn more about our opportunities where you can make a difference in your own career!

Professional Case Management is an Equal Opportunity Employer.