Marketing & Outreach Coordinator

  • University of New Mexico
  • Albuquerque, NM, USA
  • Jun 22, 2022

Job Description

Communication & Outreach Spec

Requisition ID

Working Title
Marketing & Outreach Coordinator

Position Grade

Position Summary

The University of New Mexico (UNM) Global Education Office(GEO) is excited to announce an opening for a Marketing & Outreach Coordinator.This individual will collaborate with all of the GEO sub-units and the broaderuniversity communications and marketing community to promote the UNM brandinternationally, and lead outreach efforts for educational stakeholders andprospective students abroad. The position will develop, support, and coordinatecontent published on GEO websites, social media, and other marketing platforms,as well as analyze social media data to inform our digital outreach strategy. Musthave the ability to multi-task and be comfortable working in a fast-paced,multi-functional service unit. This position qualifies for all ofthe standard UNM benefits, including annual and sick leave, health insurance,tuition remission, a robust pension plan and more! Additional benefitinformation can available at

Duties and responsibilities:
  • Designs and creates websites using existing content management system, mobile sites, accessibility, functionality, and landing pages. Reviews and supports internal resources to ensure the sites perform as expected, and content is up to date.
  • Can take designs and bring them to life. Design skills will be complimented with ability to develop websites, web applications and digital signage using open-source tools, languages, libraries, databases, and current standards-compliant code and/or software.
  • Demonstrated ability to launch and manage a variety of digital systems such as customer relationship management platforms, video hosting services (YouTube, Vimeo, etc.), social networking sites (Facebook, Instagram, YouTube, WeChat, WhatsApp), and other data gathering systems.
  • Implement university brand and regulatory standards, with particular emphasis on ensuring appropriate practices regarding protected information and sensitive data.
  • Write/edit/revise communication materials and body content for final publication.
  • Create digital and print materials for outreach to educational partners abroad and prospective students, such as news releases, fliers, and blog posts.
  • Develops and writes comprehensive statistical and narrative reports for campus leadership and GEO senior staff, such as GEO Annual Report and other cyclical communication.
  • Provides guidance and leadership on development of a strategic social media plan; works closely with GEO staff to ensure proper content and online messaging is relevant to organizational goals.
  • Lead Global Education Office MarCom group and serve as GEO liaison for other campus level marketing groups, such as UNM Marketing & Communication Council.
  • Manages online discussions in a timely manner and crafts responses to blogs, posts on social media sites, and online news outlets.
  • Builds strong relationships with UCAM and members of local/state/international media by providing constant, relevant, and newsworthy information on the social media sites.
  • Supervise, train, and mentor student employees.
  • Other duties as assigned.

See the Position Description for additional information.

Conditions of Employment

Minimum Qualifications

High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications
  • Demonstrated experience using the Adobe Creative Suite
  • Prior work experience in graphics, layout, scripting, programming and development
  • Demonstrated ability to create websites, social media posts/campaigns and other marketing materials as evidenced through a portfolio
  • Prior experience writing public-facing copy
  • Must be customer-service oriented, with a professional, can-do attitude, as this position supports all sub-unit within GEO
  • Ability to find quick solutions to any marketing/communication issues that may arise
  • Excellent problem-solving, creative and analytical skills required
  • Statistical analysis and data cleaning experience
  • Experience working with diverse populations and with globally-oriented web material
  • Great communication skills and the ability to multi-task
  • Demonstrated understanding of information security best-practices and familiarity with FERPA and GDPR requirements
  • Excellent communication skills; ability to effectively communicate in a clear and understandable manner, both verbally and in writing.
  • Thorough mastery of English grammar, punctuation, and spelling

Additional Requirements

Main - Albuquerque, NM

Global Education Office (064A)

Employment Type

Staff Type
Term - Full-Time

Term End Date
1 year from date of hire


$3,199.73 - $3916.67 Monthly

Benefits Eligible
This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information.

ERB Statement
Temporary and on-call employees working an appointment percentage of 26 (.26 FTE) or greater, per quarter, will be eligible to earn retirement service credits and thus are required to make New Mexico Educational Retirement Board (NMERB) contributions. More information pertaining to your FTE and NMERB contributions can be reviewed on the NMERB Guidelines Clarified webpage.

Background Check Required

For Best Consideration Date

Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.
Please provide an updated resume and cover letter that addresses how you meet and exceed the preferred qualifications of the position. Please also submit two samples of websites and/or marketing/social media projects you have worked on in the last year. Portfolio links welcome.

The University of New Mexico has implemented a mandatory COVID-19 vaccine requirement for UNM students and employees. For detailed information, visit

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.