Why Mayo Clinic
Mayo Clinic is the nation's best hospital (U.S. News & World Report, 2020-2021) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you'll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you'll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!
Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.
The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi-touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting. The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar. They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Bachelor's degree and 3 years of experience in marketing campaign management or a related field. Experience analyzing large data sets that may include structured and unstructured data. Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. Advanced Excel skills.
Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI is preferred. Experience in the use of next best action, customer lifetime value or churn prediction models preferred.
Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills. Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools. Proven ability to use reporting tools to convert data into meaningful analyses and insights. Proven ability to translate between business and technical stakeholders.
Must be able to work effectively in a consensus-style environment that expects and promotes teamwork. Must have experience in effectively meeting deadlines on-time with a quality product. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Will work independently and collaboratively to prioritize and drive forward multiple projects. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
$43.70- $61.18 / hour
Hours / Pay period
Up to 30 hours per week.
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.