Marketing Operations Manager (Location Flexible)

  • Year Up
  • Boston, MA, USA
  • Jun 22, 2022

Job Description

OVERVIEW:

The Marketing Operations Manager will ensure quality management of marketing systems and reporting in support of quality engagement with external audiences. Reporting to the Senior Marketing Manager, the Manager will oversee core marketing technologies, especially Marketo and WordPress, ensuring sustainable maintenance and strategic buildout in alignment with overall marketing strategy. The Manager will also own reporting on effectiveness of marketing efforts and developing new analytics capabilities that put meaningful data at the center of team decision-making. As a key member of the Marketing Operations team, the Manager will have a strong voice in development of customer engagement strategies and work with a wide range of internal stakeholders to facilitate implementation of those strategies. The Manager will directly manage and support the development of entry-level support in fulfilling these responsibilities.

To be successful in this role, you'll be both a strategic thinker and an enthusiastic developer of efficient and scalable processes. You'll have demonstrated success ensuring smooth, smart operations for complex systems. You'll bring a love of data and a strong ability to determine which insights actually matter and which are unhelpful noise. You'll also have great communications skills and comfort working in a fast-paced environment managing projects involving multiple people and teams. Strong candidates should bring a commitment to advancing social justice and be prepared to keep Year Up's mission as the central driver of their work.

The Marketing Operations Manager will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.

The location for this position is flexible and open to candidates residing on the East Coast.

KEY RESPONSIBILITIES:

Technology
  • Recommend, procure, implement, and maintain marketing technology stack; currently includes Marketo, Twilio, Vidyard, WordPress
  • Oversee full technology implementation for internal client teams
  • According to best practices, develop processes to simplify the use of marketing technologies for lead nurturing, lead tracking/reporting, and lead scoring across stakeholder groups
  • Work closely with internal client teams to ensure efficiency of lead handoff from marketing to sales, including streamlining lead qualification process
  • Manage database structure and segmentation for increased campaign effectiveness
  • Ensure processes are in place to maintain integrity of marketing data
  • Act as system administrator for marketing technologies, including managing access and training for users
  • Troubleshoot campaigns, workflows, and integrations alongside IT partners
  • Manage relationships with external technology and service vendors to support with the above


Reporting & Analytics
  • Define business metrics and create dashboards and reports to measure performance (ex. database cleanliness, campaign effectiveness, pipeline contribution, overall business performance)
  • Leverage Salesforce, Marketo, and other systems to develop campaign and/or program tracking and analysis
  • Support internal client teams' data analysis by providing methodology and documentation and consulting on data projects as needed
  • Build capacity for data analysis and provide recommendations for improving marketing effectiveness


Marketing Team member
  • Support development of marketing strategy and prioritization of strategic initiatives
  • Act as a subject matter expert in technology and reporting; consult on major team projects as needed


QUALIFICATIONS:
  • 3-5 years' marketing operations experience
  • Passion for efficiency and clarity, especially in systems and reporting
  • Demonstrated ability to efficiently manage projects involving multiple departments and stakeholders
  • Strong understanding of marketing analytics and ability to identify data that meaningfully informs decision-making
  • Strong commitment to mentorship and supporting others' growth
  • Familiarity with customer journey mapping, marketing automation systems, Adobe Creative Suite, and/or Salesforce preferred
  • Exceptional attention to detail a must
  • Strong communication skills, both verbal and written
  • Strong problem solving and critical thinking skills
  • Understanding of brand consistency across a variety of media
  • Aptitude for and interest in collaborating with team to develop new marketing campaigns and opportunities for customer engagement
  • Ability to manage many competing priorities and communicate effectively when priorities shift
  • Demonstrated ability to work effectively independently and as part of a team
  • A passion for working with young adults, an unshakable belief in their potential and a strong commitment to the mission of Year Up
  • Understanding of the Opportunity Divide and its drivers
  • Commitment to diversity and inclusion


COMPENSATION & BENEFITS:
  • Salary: Competitive and commensurate with relevant experience and skills.
  • Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants.
  • Vacation: Earn three weeks paid vacation in first year of employment; four weeks after initial year.
  • Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)


** This is an exempt role (paid on a salaried basis). **

ORGANIZATION DESCRIPTION:

Year Up is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults-no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country-a gap that Year Up is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up's intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up has directly served more than 35,000 young adults since its founding in 2000. Year Up's nationwide presence includes Arizona, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:

Year Up actively engages individuals from all backgrounds. We are committed to embracing diversity within our organization because we firmly believe that diverse employee teams help us to achieve our best organizational outcomes and provide the most effective support to our young adults as we work to close the Opportunity Divide. We are deeply dedicated to creating and maintaining an inclusive and supportive work environment. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

As an equal opportunity employer, Year Up is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.

COVID-19 UPDATE:

To ensure the safety of our young adults, staff, and families as we return to in-person work, Year Up requires that all staff be fully vaccinated against COVID-19 by January 2, 2022, unless someone qualifies for an exception. The vaccination deadline for our Seattle staff is November 1, 2021. Subject to reasonable accommodations for individuals with medical conditions or sincerely held religious beliefs that prevent them from being vaccinated. Face masks and physical distancing are also required in Year Up spaces.