Digital Marketing Specialist

  • Centennial, CO, USA
  • Jun 22, 2022

Job Description

Job Details


Job Location
Centennial, CO - Centennial, CO

Position Type
Full Time

Education Level
Bachelor's Degree

Travel Percentage

Job Shift

Job Category


By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.

Salary Range: $65,000-$80,000

Position Summary:

This is a great opportunity to be part of a fun, motivated global digital marketing team where you can grow your skills marketing products that make a positive difference in this world! As a Digital Marketing Specialist, you will support a designated business unit to provide search engine best practices by recommending best practices for on-page optimization, providing keyword/competitor analysis for high-volume search terms, and analyzing/reporting on results to improve performance. You will also manage paid search campaigns for Google/Bing ads by creating campaigns, ad content, and keywords to align with goals. Our ideal candidate has a strong analytical background primarily with Google Analytics to be able to report on SEO/SEM and other web related metrics.

Key Responsibilities:
  • Produces content optimization strategies for ads, landing pages and new content
  • Conducts keyword research to ensure sites are optimized for the appropriate terms
  • Manage content of easy/moderate complexity
  • Ensure Bio-Techne sites meet Search Engine Optimization best practices
  • Provide ongoing analysis to identify areas for optimization
  • Work closely with the web development team to prioritize website enhancements/optimizations
  • Work with product manager to ensure products are optimized for search
  • Collaborate with content development teams to improve copy for web
  • Ability to manage and communicate with the digital solutions teams
  • Works on paid search campaigns to drive traffic for marketing campaigns
  • Employees expected to make decisions with oversight from management
  • Assists in implementing new digital marketing strategies
  • Responsible for offering insights to business stakeholders on performance of existing campaigns and suggestions for opportunities
  • Ability to troubleshoot issues of easy/moderate complexity independently and escalating high-complexity issues to supervisor and team
  • Identify opportunities for process improvement
  • Performs additional duties as assigned


Education and Experience:
  • This position requires a B.A./B.S. degree and 1-3 years of professional experience or a combination of education, experience and training which provides the necessary background for performing the work.

Knowledge, Skills, and Abilities:
  • Google Ads certification is desired (or relevant experience managing PPC campaigns).
  • Experience developing, measuring and reporting on KPIs.
  • Understanding of Google Analytics and the ability to review data.
  • Ability to communicate professionally, both oral and written.
  • Ability to work independently and with a team.
  • Knowledge of workflow and scheduling.
  • Skills in decision-making.
  • Social media experience desired, but not required.

What Bio-Techne Offers:
  • Competitive salaries and extensive medical, vision, and dental plans for you and your family starting on day one!
  • A 401k with an employer match and an employee stock purchase plan
  • Flexible scheduling that allows you to work from home up to two days per week
  • Extensive career development opportunities
  • Employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and inclusion
  • A powerful and positive purpose to enable science towards treatment and prevention of disease
  • A culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table

Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.

Bio-Techne is an E-Verify Employer in the United States.